Ruth Rostron
![Ruth Rostron Ruth Rostron](https://operationalize-eap.com/wp-content/uploads/sites/341/2024/03/Ruth-Rostron-002-150x150.jpg)
Company: Durbin Plc.
Job title: Director of EAP Program Management
Seminars:
Access to ATMPs: Is Charging the Only Option to Achieve a Sustainable Model? 2:30 pm
Pricing: Determining how much to charge (COGS vs. reimbursable cost, variability across markets, etc.) Stakeholder Involvement: Bringing others to the table when revenue is generated (executive/commercial, finance, etc.) Patient Community: Continuing to provide access without sacrificing sustainability (equitable does not mean free)Read more
day: Day Two